Wondering what is SEO?
Why is SEO important for businesses?
What are the essential elements you should know!
In this article, I will break down the question of What Is SEO so you know all there is to know about it!
Keep reading as I have gathered exactly the information that you need!
Let me explain to you what search engine optimization means and why it matters!
Are you ready?
Let’s get started!
What Is SEO?
SEO is an acronym for “search engine optimization”.
In a nutshell, SEO refers to the process of improving your website in such a way as to bring more visibility to your website when people search for products, services, or information on different search engines like Google, Bing, or others.
You can use SEO to your advantage to increase your ranking on search engines so your website is more visible, more click through to your site, and you ultimately generate more leads and conversions.
Before I go further, let me give you a more formal definition of SEO.
According to the Digital Marketing Institute, SEO is defined as:
The process of getting traffic from free, organic, editorial, or natural search results in search engines
Objective of SEO
The main objective of SEO is to help your website get higher ranked on the search engine results page.
The higher you are able to rank on search engine results pages, the more you will generate free and organic traffic to your website.
Every business owner, company, or e-commerce business must have a good SEO strategy in addition to any other marketing initiatives.
Proper SEO activities include things like:
- The identification of relevant keywords valuable to your business
- The creation of high-quality content to help your audience or solve their problem
- A strategy to create relevant links from high-quality websites
There is no doubt that in today’s business landscape, SEO is crucial to getting your business target and attracting prospects and leads online.
Role of SEO
The goal of SEO is to raise your ranking in organic search results. There are different practices for optimizing AdWords, shopping, and local results.
While it may appear that so many competing elements taking up real estate on SERPs push the organic listings down, SEO can still be a very powerful, lucrative effort.
Considering that Google processes billions of search queries daily, organic search results are a very large slice of a very large pie. And while there is some up-front and ongoing investment required to secure and maintain organic rankings, every click that sends traffic to your website is completely free.
Anatomy of Search Results
What is the structure of a search engine results page?
In essence, every search engine results page (or SERP) is composed of paid and organic search results.
Paid search results are links proposed by Google on top of the SERP or all the way at the bottom of the page of websites that pay Google for that spot.
Depending on the search keywords used, you will either find no ads on the SERP or even a substantial number of ads.
Organic search results are search results that do not generate any revenue to Google or search engines and it is based on the search engine’s assessment of site relevance and quality in consideration of the searcher’s query.
You may also find other elements on a SERP such as maps, videos, images, featured snippets, or other elements offered by the search engine.
A good SEO strategy is one where you take active measures and implement specific best practices to have your website offered by Google and search engines organically.
Having Google and search engines propose your website to hundreds, thousands, or millions of searchers every month can truly take your business to a whole new level.
Why Is SEO Important?
Every year, there are literally trillions of searches performed online for products, services, information, reviews, and others.
For many years now, SEO has become an integral part of any company’s marketing initiatives to build its brand, become a thought leader, and generate digital traffic.
By succeeding in SEO, you are effectively steering more and more online searchers to your website exposing them to your products and services.
With more traffic, you will inevitably have more chances to generate leads and ultimately turn the lead into a paying client.
Understanding SEO means that you understand who are your potential clients, what they are looking for, and how search engines work.
It’s very important that every company consider implementing search engine optimization best practices to remain competitive in the digital space.
SEO should be the foundation of your company’s holistic marketing initiatives and ecosystem.
How Does SEO work?
Search engines work by using search engine bots to crawl and find all the pages published on the web.
When the Google bot or search engine bot finds a new page, it will collect all the information about that page and put it in an index.
You can think of the index as a massive online library where each page published online is like a book that is made available on a bookshelf.
Then, the Google and search engine algorithms get to work by analyzing the contents of the page found and determining how relevant it may be for a particular search query.
It’s like the librarian has read, analyzed, and understood all the books in the library and can refer you to the right book depending on the question you have.
The objective of SEO is to try to understand as much as possible how search engines will rank your page, what are the ranking factors, and how to improve your website to rank higher on search engines.
The more search engines find your pages relevant to a searcher’s query and your content helps solve the searcher’s problem, the more search engines will better rank your page.
Major search engines like Google and Bing secretly protect their search engine algorithms so people cannot trick their system.
However, marketing professionals who specialize in SEO understand the most crucial ranking factors and can implement processes and strategies to achieve better results on SERPs.
How Google Orders And Ranks Results?
Google uses different search algorithms to understand web pages and propose them to their searchers.
The main Google search algorithm is Google Hummingbird which is responsible for deciding how to rank pages on the search engine results page.
Google also uses other algorithms to understand the content of web pages such as RankBrain.
RankBrain uses artificial intelligence to understand words or phrases that it is not familiar with so it can better make sense of the page.
RankBrain also uses keywords or combinations of keywords to understand concepts and topics associated with a search.
This way, Google can better provide results targeting the concept as opposed to the mere key term.
Another feature of RankBrain is that it rewards websites for giving a better user experience and holistically solving a searcher’s problem as opposed to pages that stuff keywords.
By developing a sound SEO strategy, you can optimize your website in such a way as to offer your users the best possible experience and help Google users find what they are looking for.
What Are The Main Pillars of SEO?
Search engine optimization is essentially composed of three main pillars:
- Technical SEO
- On-page SEO
- Off-page SEO
Technical SEO or technical optimization is the process of completing tasks on your site allowing you to improve your ranking without considering the actual content of the page (this is happens behind the scenes).
On-page SEO or on-page optimization is the process of making sure that the content on your page is relevant and solves the searcher’s query.
On-page SEO tactics include targeting the right keywords, and understanding your target audience’s persona, and your competition.
Off-page SEO or off-page optimization is the process of improving your site so you can better rank on search engines.
Off-page SEO strategies include things like building strong backlinks from authoritative sites to help boost your site’s reputation.
What Is SEO Takeaways
So there you have it folks!
What Is SEO?
In a nutshell, SEO stands for search engine optimization.
The objective of SEO is to help a company expand its online presence and organically reach more viewers.
The ultimate objective is to have more visitors on your site so you can increase your chances of conversions allowing you to ultimately generate more revenues.
No matter what type of business you own or operate, you must have an SEO strategy to be competitive in today’s market.
More and more companies are pumping money into their digital marketing strategy in different ways.
By implementing SEO strategies, you have the potential of generating consistent, long-term, highly targeted, and (most importantly) free traffic to your website.
What are you waiting for?
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Hello Nation, my name is Amir and welcome to my content marketing agency.
I started this agency with one important mission: to help entrepreneurs, business owners, and companies generate more traffic to their websites online, increase their conversions, and ultimately be more profitable.
I know what it feels like to have to manage a business, deal with clients, provide services, and handle all the administration work, but also constantly have to worry about where to find the next client.
Some businesses can survive (even thrive) where the business owner handles everything (but that’s the exception).
Businesses that successfully bring the right people around the table and leverage their skills, competencies, and subject-matter expertise to grow.
For over a decade I have honed and fine-tuned my expertise in content marketing.
I’ve made mistakes along the way, but that has only made me stronger.
I have built and implemented content marketing and SEO strategies on websites generating millions of views per year and having more conversions.
If you want more organic traffic to your site and if you’re ready to make changes to your content marketing strategy, we should absolutely talk!
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Tell me about your company, your objectives, where you’d like to see yourself in a few years, and so on.
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